It’s a love/hate toothpaste – when sniffing it for the first time, a fellow tester commented “why do I want to taste like a naan bread? We do, however, wish it had a different colour to the rather odd, pale pink hue of this thick toothpaste, which had a taste packing a hint of mint alongside a slightly salty note.

It’s used here for its anti-inflammatory and antibacterial properties, and a host of other ingredients cover various bases.Colgate Gum Invigorate Revitalise Toothpaste contains minerals and ginseng extract to help invigorate your gums for firmly protected teeth, day after day. We loved Colgate’s decision to offer a nod to old-school toothpastes by creating a toothpaste with dual stripes built into the paste – in this case, pale orange and white stripes. This toothpaste is thicker than most formulas – a thick transparent gel which was slightly minty but surprisingly sweet.

I have found this to be a good product for my teeth and mouth, a different taste due to the ginseng extract which is different to my usual mint product. Whether this particular bit stacks up is hard to prove, but it definitely did a fantastic job of giving our teeth a deep clean while helping to reduce light stains, and the flavour – a combination of verbena and mint – was rather lovely, too.I have used other toothpastes before and they last for a while but this one seems to have a lasting effect. The sweetness comes from propolis – the sticky brown resin deposited near the entrances of beehives. This bright blue toothpaste comes with a long list of claims – it will, according to the blurb, prevent cavities, prevent plaque, protect against sensitivity, prevent tartar, prevent enamel erosion, freshen breath and whiten teeth. It’s one of the most stylish toothpastes out there, but probably not the best option if you’re expecting a deep clean. Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Glycerin, Aroma, Zinc Oxide, Cellulose Gum, Zinc Citrate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Xanthan Gum, Mica, Sucralose, Panax Ginseng Root Extract, Eugenol, Limonene, Linalool, CI 77492, CI 77891.

Want whiter brighter teeth but don’t want to slather them in chemicals or undergo expensive professional treatments? Don’t rinse your mouth immediately after brushing, because this will rinse away the fluoride used in the toothpaste, and will limit its beneficial effects.com/toiletries/dental/sensitive-toothpaste/colgate-gum-invigorate-revitalise-toothpaste-75ml/p/788684" on this server.

Quantifying the claims about whitening is hard to prove when so many pastes offer whitening power, but we certainly felt this did a fantastic job of lightening certain stains (we’re avid tea drinkers, and these are the stains we’re most likely to suffer from).

The chunky metal packaging was a source of frustration – it will undoubtedly contribute more to landfill than the average toothpaste tube, and we had to rummage around our bathroom cabinet to find something to pierce the metal seal.